Because of the representative number of interviews to be conducted, several interviewers usually need to be trained. There are other cost factors, such as travel expenses. Effort to implement: Compared to other market research methods, the implementation effort of personal surveys is relatively high because each interview is conducted individually by the interviewer. The interviewer effect: The interviewer's questioning of the test-taker leads to distortions in answering behavior. On the one hand, this could be due to the situation or the influence of the interviewer. For example, in the context of personal surveys.
A typical twist is to put the best light on the interviewer, the test taker's socially expected answers. Pros and Cons of Personal Surveys Learn more Philippines WhatsApp Number List about the market research sector here! Fields of application of face-to-face surveys In the context of qualitative market research, this type of survey is the most commonly used method of data collection because it obtains most of the information and allows for specific inquiries. Examples include in-depth interviews, group discussions or expert interviews. In quantitative market research, on the other hand, the method has lost importance in recent years. However, for some purposes it's the only sensible approach. This includes, for example, surveys, amusement park zoos or surveys at trade fairs.
The best way to document the impression experience you just had is with the help of a personal survey. In other cases, alternatives such as online surveys appear to be cheaper and more effective tools. Face-to-face surveys at the German Marketing Institute The German Marketing Institute has many years of experience in the field of personal surveys. With a fixed interviewer base, we have conducted several studies using individual interviews. For the highest data quality, interviewers are trained before each project and learned about special features. subjects, the interviewers were checked and, if necessary, called to note discrepancies. In this way we ensure a valid database.